SearchBlog
by Laurie Sullivan, Staff Writer
Using first-party data to target consumers with personalized messages can make or break a campaign. Each of the search engines -- Bing, Google, Yahoo -- use pixel-placement technology, but brands … Read the whole story
by Laurie Sullivan
The creators of Apple Siri say they have made something better. They're calling it Viv. Siri provides a voice virtual assistant for Apple iOS … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Lawmakers on the Senate Judiciary Committee plan to examine proposed new privacy rules that would limit Internet service providers' ability to use subscribers' Web-surfing … Read the whole story
by Laurie Sullivan
Synacor, a little-known tech company, landed a multi-year contract with AT&T, once owned by Yahoo, to run services across desktop and mobile portals. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Technology is starting to transform marketing, starting with how enterprises talk to consumers. We have websites, ecommerce, email and mobile apps. It's so much … Read the whole story
by Wendy Davis
MediaPost is asking a federal judge to unseal documents in the Federal Trade Commission's lawsuit against Amazon, which resulted in a finding that Amazon … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
For many consumers, the Internet of Things may come to them from the outside in rather than the inside out. Rather than a consumer … Read the whole story
by Jess Nelson
Donald Trump's email marketing engagement rates may have predicted his success as the final GOP candidate in the field -- yet Democrats still lead … Read the whole story
COMMENTARY
by Josh Engroff, Op-Ed Contributor
For advertising revenue to increase continually over time, one or more of the following key inputs has to also increase continually: unique audience, ad … Read the whole story
by Jess Nelson
The rate of opens for phishing emails has increased year-over-year, according to a recent Verizon security study. Read the whole story