SearchBlog
Aaron Levy, client strategy at Elite SEM, closed the MediaPost Search Insider Summit talking about himself to demonstrate what type of search targeting persona not to use and the importance … Read the whole story
Yahoo joined the ranks of companies supporting custom audience targeting with first-party data for search advertising, offering the service through Yahoo Gemini. Read the whole story
Google turned its iconic blue text hyperlinks to black in query results on search engine pages, sending searchers to tweet their displeasure on Twitter. … Read the whole story
Google plans to shine a light on local news articles in Google News by creating technology that online publishers can use when the content … Read the whole story
A group of pay-per-click marketers are urging the Supreme Court to let stand a decision granting them class-action status in a long-running lawsuit against … Read the whole story
At its NewFronts presentation, Fullscreen announced a programming effort aimed at an obviously growing demo group: Millennial parents. It also announced packages of content … Read the whole story
- COMMENTARY
Connexity's Paul Martecchini talks about how marketers can connecting the dots between audience data and actual marketing campaigns. Read the whole story
- COMMENTARY
Why not cut waste and create new opportunities by asking customers if your assumptions are correct? Read the whole story
