SearchBlog
by Laurie Sullivan, Staff Writer
A group of Google employees has proposed a set of emoji to the Unicode Consortium -- the body that approves new emoji -- representing professional women in the modern workforce. … Read the whole story
by Laurie Sullivan
Oren Netzer, who founded DoubleVerify in 2008, believes he can bring programmatic targeting capabilities to paid-search advertising -- allowing marketers to measure, analyze and … Read the whole story
COMMENTARY
by Brian Wensel, Op-Ed Contributor
If affiliate marketing is part of your paid-search strategy, there is a 29% chance that one of your affiliates is stealing your most valuable … Read the whole story
by Laurie Sullivan
Females tend to rely more on word of mouth and social media for online digital video discovery, while males are more likely to turn … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Attribution continues to pull at marketers like a child begging for attention, but too many shrug off the request because it gets complicated trying … Read the whole story
by Joe Mandese
Social media is supplanting search as the go-to source for discovering content, according results of a survey of active online users conducted by Publicis' … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
My "Never Gonna Give You Up" is the Golden Triangle eye-tracking study we released in 2005. It's my one-hit wonder (to be fair to … Read the whole story
by Wendy Davis
Google will no longer allow ads for high-interest, short-term loans to appear in paid-search results, the company said today. With the move, ads for … Read the whole story
COMMENTARY
by Ken Robbins, Columnist
We're in a new era of health consumerism. Patients are making informed decisions about their own health and demanding better access and communication from … Read the whole story
by Joe Mandese
Americans assigned a value of nearly $1,200 per year to the free, ad-supported services and content they access via digital media and more than … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
It's obvious that Euro 2016 will be a big time for second screening, but does that actually mean anything for advertisers? Read the whole story
by Joe Mandese
On the cusp of the 2016-17 upfront media-buying marketplace, influential Wall Street analyst Brian Wieser has updated his advertising forecast based on "frothy" first-quarter … Read the whole story