Search & Performance Marketing Daily
Wednesday, May 25, 2016
  • Google Lets Brands Bid Based On Device Type, Hailed A 'Significant' Move

    Google's step to increasingly push ad budgets into mobile seems to have forced the hand of advertisers asking for the ability to make separate … Read the whole story

  • Google Maps Gets More Ads With Support From Beacons, Proximity Campaigns

    Google has been experimenting with adding more information and ads to Google Maps, driving online searches to in-store purchases. The new local search ads … Read the whole story

  • Industry Puts Brakes On M&As, Most Media Execs Walking From Planned Deals

    Companies adjusting to slow-growth economic conditions have come to terms with the need for mergers and acquisitions (M&A), but have become much more cautious … Read the whole story

  • Everything I Know About Content Marketing, I Learned In Writing Class

    As marketers look to increase their search value, they're turning to content marketing as a way to show off their expertise. Given the plethora … Read the whole story