Google and Microsoft have separately mapped out plans to eliminate traditional passwords for something new. Read the whole story
cClearly, which helps marketers understand the connection between organic and paid search, took an in-depth look at the differences in consumer search behavior on … Read the whole story
When you're trying to turn shoppers into buyers, it's important to know which shoppers should get most of your attention. (Hint: It's not browsers.) Read the whole story
Microsoft recently introduced Rowe, a news bot that gathers articles when users ask it to make recommendations. The app lives inside its Bing-powered personalized … Read the whole story
Ensighten, an enterprise tag management provider, envisions a world where its clients can pull in many different kinds of first- and third-party personalized targeted … Read the whole story
Telmetrics, known for call tracking on click-to-call advertising, has added a feature that allows marketers to attribute calls to specific social media advertisements to … Read the whole story
Google gets a social scientist to codify such behavior as "micro-moments": the times when one is using one's mobile device, multitasking, and vulnerable to … Read the whole story
Pure-play digital media companies ranked among the top 30 largest media suppliers in the world, but the list continues to be dominated by media … Read the whole story
The Federal Trade Commission plans to scrutinize online privacy notifications, the agency announced this week. Read the whole story
Some publishers have found the secret recipe to attracting millennials. Greatist, a digital publisher focused on healthy living, uses a concoction of high-quality, relevant … Read the whole story
While still the potential darling of retailers, beacons are moving way out of that arena. The little radio-transmitting devices, which can either quietly or … Read the whole story
The Internet of Things and personalization are a good mix. Knowing the customer in the moment is a key part of this, of course. … Read the whole story