SearchBlog
by Laurie Sullivan, Staff Writer
Dark search or disappearing data continues to plague the search industry, making it increasingly difficult to quantify campaigns and create a clear picture when reporting search engine optimization
performance. And … Read the whole story
by Laurie Sullivan
Marketers will need a natural language strategy to become the top search in voice queries. Brands want to know how voice search and AI … Read the whole story
COMMENTARY
by Aaron Baar, Staff Writer
With the location-based search and advertising segment booming, a survey from Balihoo reveals 87% of marketing executives believe local paid search would improve their … Read the whole story
by Laurie Sullivan
Bing Ads will begin supporting expanded text advertisements (ETAs), an announcement similar to the one Google made earlier this month during its I/O conference. Read the whole story
COMMENTARY
by Diana Wolff, Columnist
The last few years have seen many brands launch new looks and logos. Many were developed over months and for millions of dollars, only … Read the whole story
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by Wendy Davis
Android users who made purchases from Google's app store are asking to proceed with a class-action against the company for allegedly disclosing their names … Read the whole story
by Jess Nelson
The return of investment on email marketing skyrockets when marketers successfully leverage data to understand and market to consumers in a more holistic and … Read the whole story