Dark search or disappearing data continues to plague the search industry, making it increasingly difficult to quantify campaigns and create a clear picture when reporting search engine optimization performance. And … Read the whole story
Marketers will need a natural language strategy to become the top search in voice queries. Brands want to know how voice search and AI … Read the whole story
With the location-based search and advertising segment booming, a survey from Balihoo reveals 87% of marketing executives believe local paid search would improve their … Read the whole story
Bing Ads will begin supporting expanded text advertisements (ETAs), an announcement similar to the one Google made earlier this month during its I/O conference. Read the whole story
The last few years have seen many brands launch new looks and logos. Many were developed over months and for millions of dollars, only … Read the whole story
Android users who made purchases from Google's app store are asking to proceed with a class-action against the company for allegedly disclosing their names … Read the whole story
The return of investment on email marketing skyrockets when marketers successfully leverage data to understand and market to consumers in a more holistic and … Read the whole story