SearchBlog
by Laurie Sullivan, Staff Writer
Advertisers will have plenty of opportunities to bond with consumers online and offline as global IP traffic from desktops, smartphones and other Internet-connected devices push data connections to
194.4 exabytes … Read the whole story
by Laurie Sullivan
Google took Apple's title as the world's most valuable brand in Millward Brown's BrandZ Top 100 Global 2016 survey, with Google increasing by 32% … Read the whole story
COMMENTARY
by Susan Bryant, Op-Ed Contributor
Paid-search marketers have adjusted strategies for campaigns, landing pages, ad copy, ad extensions, and bids to accommodate the shift to mobile. This impacts local … Read the whole story
by Laurie Sullivan
Amazon generated around seven times more paid-search clicks on Google desktop searches related to its streaming video service on the branded term "amazon prime" … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Last week was Christmas for the ad industry, as Mary Meeker released her annual report on all things digital, globally. If I were someone … Read the whole story
COMMENTARY
by Lena Bourgeois, Columnist
The devices that consumers use to interact with media and brands continue to proliferate, which is leading many marketers to rush into new channels … Read the whole story
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by Laurie Sullivan
Wyndham Hotel Group partnered with global branding firm Siegel+Gale to undergo a brand transformation that will upgrade tech and amenities at all 16 brands. Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
One of the big promises of mobile has been personalization. Highly relevant messaging delivered at just the right shopping moment was supposed to be … Read the whole story
by Jess Nelson
Marketing technology company Movable Ink unveiled Behavioral Apps on Tuesday, a new suite of email marketing tools for real-time personalization. Read the whole story