SearchBlog
Not long after Apple said Wednesday it would give app developers a sweeter revenue-share deal along with the news of forthcoming Search Ads in the U.S. App Store, reports surfaced … Read the whole story
Apple confirmed Wednesday that it will introduce search ads in its U.S. App Store, validating a long-time rumor that it would launch a way … Read the whole story
Yahoo has received multiple bids at or above $5 billion for its core business, which includes search, according to one report. Read the whole story
Meet Benjamin, an artificial intelligence algorithm that created its first screenplay with help from technologist Ross Goodman and filmmaker Oscar Sharp. The feature film … Read the whole story
The Interactive Advertising Bureau reported Thursday that U.S. Internet ad revenue reached a new high. Earnings came in at $15.9 billion in first-quarter 2016, … Read the whole story
Interpublic and Omnicom have joined WPP's GroupM and Publicis in participating in an anti-piracy program developed by the Trustworthy Accountability Group. Read the whole story
Industry veteran John Harris has been named CEO/President of Worldwide Partners (WPI), the advertising and marketing communications network. Harris replaces Al Moffatt who joined … Read the whole story
- COMMENTARY
Addressable targeting isn't just a U.S. trend, but a global goal. Part of the $30 million Signal secured in a Series E investment round … Read the whole story
- COMMENTARY
The CTIA, USTelecom and other industry groups are ratcheting up their fight against privacy rules that could restrict online behavioral advertising. Read the whole story
