SearchBlog
by Laurie Sullivan, Staff Writer
Google late Thursday reminded marketers that it has created a toolkit to help them understand how data can fit into the creative process. The guidelines are intended for programmatic advertising … Read the whole story
by Laurie Sullivan
While dads seem most receptive to brands across categories such as automotive and technology, fathers with young children also show stronger-than-average connections with certain … Read the whole story
by Laurie Sullivan
Since marketers create about six times more content per month these days compared with 10 years ago, social media company Unmetric built a search … Read the whole story
by Wendy Davis
Television monitoring service TVEyes, which indexes news clips and provides excerpts to subscribers, is not protected by fair use principles, Fox News argues in … Read the whole story
by Ben Frederick
Wand Labs is shutting down their services, which were still in beta, but in a blog post, Vishal Sharma stated that onlookers could expect … Read the whole story
by Steve McClellan
The review will include brand advertising, digital, media, public relations, CRM and in-store marketing for both the Electrolux and Frigidaire brands.The company has significantly … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
I read in the WSJ that there are now over 200 companies that promise to connect brands with "social influencers" -- many of them … Read the whole story
COMMENTARY
by Josh Engroff, Op-Ed Contributor
When it comes to word pairings, "oligopoly" and "delightful" are not a natural combination. The synonyms of "delightful" include "marvelous," "wonderful" and "splendid." An … Read the whole story