Google late Thursday reminded marketers that it has created a toolkit to help them understand how data can fit into the creative process. The guidelines are intended for programmatic advertising … Read the whole story
While dads seem most receptive to brands across categories such as automotive and technology, fathers with young children also show stronger-than-average connections with certain … Read the whole story
Since marketers create about six times more content per month these days compared with 10 years ago, social media company Unmetric built a search … Read the whole story
Television monitoring service TVEyes, which indexes news clips and provides excerpts to subscribers, is not protected by fair use principles, Fox News argues in … Read the whole story
Wand Labs is shutting down their services, which were still in beta, but in a blog post, Vishal Sharma stated that onlookers could expect … Read the whole story
The review will include brand advertising, digital, media, public relations, CRM and in-store marketing for both the Electrolux and Frigidaire brands.The company has significantly … Read the whole story
I read in the WSJ that there are now over 200 companies that promise to connect brands with "social influencers" -- many of them … Read the whole story
When it comes to word pairings, "oligopoly" and "delightful" are not a natural combination. The synonyms of "delightful" include "marvelous," "wonderful" and "splendid." An … Read the whole story