SearchBlog
Visual content is the tool that marketers and consumers use to research products and services. In fact, 97% of Fortune 1000 marketers spend more than an hour researching and consuming … Read the whole story
Mobile Web page load times are a focus as brands look to optimize sites and content, but a study released Wednesday shows some ad-blocking … Read the whole story
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Long-tail keywords represent 70%-80% of search query volume. Yet because of the complexity in targeting them directly, search marketers have historically resorted to targeting … Read the whole story
Targeted messages in physical stores based on beacons and online data are becoming more prevalent and accurate. Consumers are a little creeped out at … Read the whole story
- COMMENTARY
Some think millennials are generally less interested in going to the movies then previous generations, but data released Tuesday suggests ways brands can connect … Read the whole story
Earning commitment from consumers requires honesty and trust from brands -- but it also takes steady innovation and careful media planning. Read the whole story
COMMENTARYGoogle Creative Labs London took home the award for its "Project Jacquard," a process that enables touch and gesture interactivity to be woven into … Read the whole story
A research startup backed by former Publicis media chief Jack Klues will begin testing a self-serve platform enabling brands to log in, type in … Read the whole story
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TV and out-of-home advertising have the healthiest futures, while the outlook for print (at least in print format) is dim. Read the whole story
Although brand-related face-to-face conversations have declined somewhat in the face of digital media, word-of-mouth talk is still the dominant form of brand communication among … Read the whole story
- COMMENTARY
Digital media has transformed the advertising industry. Armed with information on consumer location and behavior and equipped with amazing technology and trusted partners, meaningful … Read the whole story
Mobile ad company InMobi illegally collected location data from "hundreds of millions" of consumers, including young children, the FTC said Wednesday Read the whole story
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Google has called out brands doing VR for the sake of it -- time to wonder what on earth Jaguar is doing ordering 20,000 … Read the whole story
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Broadband providers shouldn't be allowed to charge consumers higher prices to avoid having their Web activity tracked for ad purposes, Senator Elizabeth Warren says. Read the whole story
