SearchBlog
Yandex unveiled a service Wednesday that lets advertisers use their customer data to segment audiences for hyperlocal ad targeting on the search engine and across its network of partners. Read the whole story
All the detailed data collected from Google's services across the Web on desktop and mobile devices creates a powerful ad-targeting platform because it considers … Read the whole story
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It's long been a contention among the biggest programmatic ad platforms that they alone possess the best targeting ability, and Google wants you to … Read the whole story
Google will officially stop accepting Flash file uploads from advertisers on Thursday across its display ad network in favor of HTML5 ads. Read the whole story
An increasing amount of digital video content now ends up on television, according to Jamie Byrne, director of YouTube Creators. Now, AT&T, Hasbro, and … Read the whole story
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No matter how great a merger is for a company, it's always a mess for the marketing and IT departments. Every digital property a … Read the whole story
Smart lights can communicate with each other, potentially opening a new door to marketing. That's the essence of smart light innovations Disney Research just … Read the whole story
With Pinterest capturing more than 100 million visits to its pages each month, it wants to make it easier for gawkers to buy the … Read the whole story
Yahoo is now asking a court to throw out a class-action alleging violations of a robo-texting law, in light of the Supreme Court's decision … Read the whole story
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From Tweetdeck to Hootsuite, small businesses have plenty of ways to track their Twitter activity and audience behavior. But that isn't stopping Twitter from … Read the whole story
