SearchBlog
by Laurie Sullivan, Staff Writer
"Real time" isn't real time in most media. Predictive analysis really isn't predictive. The advertising industry has abused the terms. But there are changes coming down the pike that will … Read the whole story
by Laurie Sullivan
Some 55% of shoppers who start their purchase journey on Amazon cite the presence of a large volume of reviews as a key factor … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Researchers say an anti-hacking law could prevent them from testing sites to determine whether they use Big Data to discriminate when serving ads for … Read the whole story
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by Laurie Sullivan
Earthquakes are unnerving. Most Angelinos, after one strikes, take to the Internet to do a search to look for the epicenter and time it … Read the whole story
COMMENTARY
by Christina Ottomanelli, Op-Ed Contributor
This marks the year of conversation commerce and how brands can now interact with consumers in more personalized ways, including messaging apps, chat apps … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Google has called out brands doing VR for the sake of it -- time to wonder what on earth Jaguar is doing ordering 20,000 … Read the whole story