If consumers save 25 cents per search page, how can marketers help them save more? Read the whole story
Companies bidding for Yahoo's core assets will offer up a third round of bids Wednesday, according to Re/code, citing sources familiar with the situation. Read the whole story
With search becoming increasingly mobile and location-specific, it's time to be sure you're looking at how beacon technology will affect your search marketing practices. Read the whole story
An online petition to the UK government calling for a second referendum had received more than 4.1 million signatures by Tuesday -- up from … Read the whole story
Last Thursday, Yahoo held its annual shareholder meeting, during which CEO Marissa Mayer dealt the company a doubled-down kiss of death. She said that … Read the whole story
As soon as teens find a place to communicate freely away from the prying eyes of toxically lame old people, those same wretched derelicts … Read the whole story
I don't believe there is a campaign launched today, be it brand led or direct response, that isn't directly or indirectly influenced in some … Read the whole story
InstaNatural CMO Ethelbert Williams discusses the brand's content strategy as it expands from direct-to-consumer on Amazon into eight additional channels. Read the whole story
The money is mostly coming from advertisers trying to reach a growing mobile-video audience, per a new report. Inspiring this ad spend, the report … Read the whole story