SearchBlog
by Laurie Sullivan, Staff Writer
Click-through rates (CTRs) will have the biggest impact from Google's decision to expand the number of characters in its AdWords paid-search text ads, according to research released Thursday. Read the whole story
by Laurie Sullivan
Two-thirds of CMOs are now responsible for customer experience -- keeping consumers happy, satisfied and connected with the brands, not just driving them to … Read the whole story
by Laurie Sullivan
Mazda North American Operations has launched a new Web site, tying the style with the look and feel of its latest automobiles. The marketing … Read the whole story
by Laurie Sullivan
Former CNN news producer Harrison Bohrman will step in as BitTorrent's first news director, the company said Thursday. Bohrman will build a team of … Read the whole story
by Larissa Faw
Quantcast studied search habits to determine the gender, age, income and ethnicity of general Pixar fans and, more specifically, people who were interested in … Read the whole story
COMMENTARY
by Thom Forbes, Featured Columnist
Toni Box, senior director of social media & content at PMX, delves into the social media findings and recommendations contained in the agency's sixth … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
Mobile's dominance has arrived early; the agency sees brands spending $99.3 billion on mobile advertising next year, versus $97.4 billion on desktop ad spend. … Read the whole story