SearchBlog
Click-through rates (CTRs) will have the biggest impact from Google's decision to expand the number of characters in its AdWords paid-search text ads, according to research released Thursday. Read the whole story
Two-thirds of CMOs are now responsible for customer experience -- keeping consumers happy, satisfied and connected with the brands, not just driving them to … Read the whole story
Mazda North American Operations has launched a new Web site, tying the style with the look and feel of its latest automobiles. The marketing … Read the whole story
Former CNN news producer Harrison Bohrman will step in as BitTorrent's first news director, the company said Thursday. Bohrman will build a team of … Read the whole story
Quantcast studied search habits to determine the gender, age, income and ethnicity of general Pixar fans and, more specifically, people who were interested in … Read the whole story
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Toni Box, senior director of social media & content at PMX, delves into the social media findings and recommendations contained in the agency's sixth … Read the whole story
- COMMENTARY
Mobile's dominance has arrived early; the agency sees brands spending $99.3 billion on mobile advertising next year, versus $97.4 billion on desktop ad spend. … Read the whole story
