SearchBlog
by Laurie Sullivan, Staff Writer
Prioritizing local search engine optimization has become increasingly challenging. Marketers must worry not only about traditional SEO, but also traditional local signals like Google My Business,
citations and reviews, according … Read the whole story
by Laurie Sullivan
Google strengthened its position in video and broadcast Thursday with the acquisition of Anvato, a platform for encoding, editing, publishing and distribution video across … Read the whole story
COMMENTARY
by David Grow, Op-Ed Contributor
Microsoft Excel is one of the most common tools that marketers rely on for sorting and analyzing data, and although exporting and saving would … Read the whole story
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by Laurie Sullivan
The advertising industry is experiencing a shortage of talent -- experts versed in HTML5 coding -- since Apple, Google, Microsoft, Firefox and others announced … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Rio 2016 will be a digital marketer's dream as huge audiences sit at home second-screening after a month of watching football down at the … Read the whole story
by Laurie Sullivan
Consumers are changing product design, perception and speed to market, not just advertising and marketing. It happens frequently at Hasbro. The company just kicked … Read the whole story
by Larissa Faw
Quantcast studied search habits to determine the gender, age, income and ethnicity of general Pixar fans and, more specifically, people who were interested in … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
Outbrain's Francois-Xavier Preaut shares his take on native advertising's development, along with the differences between native and content marketing. Read the whole story