SearchBlog
by Laurie Sullivan, Staff Writer
With the new hire, Paramount plans to launch a brand strategy division. Mall will report to Megan Colligan, Paramount's worldwide president of marketing and distribution, according to reports. Read the whole story
by Laurie Sullivan
Yahoo CEO Marissa Mayer anticipates that much of the innovation in search will occur in what she calls mobile assistance. This quarter Yahoo launched … Read the whole story
COMMENTARY
by Aaron Baar, Staff Writer
Emoji have come to search with Cheapflights giving mobile users the ability to use symbols instead of words. Read the whole story
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by Laurie Sullivan
For the first time, Google will give advertisers the ability to buy programmatic ads in DoubleClick Bid Manager across smartphones, tablets, and desktop. Addressable … Read the whole story
COMMENTARY
by Oren Netzer, Op-Ed Contributor
Part 3 of this series examines whether the impressions and clicks generated by long-tail keywords are incremental to the impressions and clicks already being … Read the whole story
by Laurie Sullivan
eMarketer forecasts that ad blocking will become a major obstacle for advertisers. More than 15% of Internet users in the U.S. used ad blocking … Read the whole story
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by Tobi Elkin
Performance Horizon on Tuesday announced a partnership with Acxiom's LiveRamp, a provider of data connectivity and onboarding services, through which customers of LiveRamp can … Read the whole story
by Jess Nelson
NetApp, a data management and cloud storage solution, boosted Web site engagement and conversions after partnering with the Adobe Marketing Cloud for insight-driven multichannel … Read the whole story