SearchBlog
by Laurie Sullivan, Staff Writer
Publishers looking to increase traffic from search engines, specifically Google, should be very happy. SimilarWeb released numbers related to the top 20 media sites that saw an increase in site … Read the whole story
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by Laurie Sullivan
Nuance Communications said Thursday it has signed an agreement to acquire TouchCommerce for $215 million in a combination of cash and stock to strengthen … Read the whole story
by Laurie Sullivan
The number of Programmatic Direct deals on DoubleClick AdExchange tripled in 2015, with the rate of growth on mobile far outpacing desktop. Google saw … Read the whole story
by Laurie Sullivan
Live at Comic-Con Wednesday night, Google and Paramount Pictures tested the concept of "instant video ads," where a brand can shoot and edit a … Read the whole story
by Steve McClellan
The company said that it would combine its existing Forward Media with FullSIX, which it acquired last year to form the new offering, effective … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Telecharge, the official ticketing agency for most of New York City's theatres, wanted to connect closely with patrons from the dozens of Broadway shows … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Beacons are helping shoppers find what they want. The beacons installed at retailers and restaurants in one of the earliest and wide-spread deployments are … Read the whole story
COMMENTARY
by Ted McConnell, Featured Contributor
There is some research, and a lot of loose talk, about the so-called ad-tech tax. The term suggests that selling advertising with technology has … Read the whole story