Publishers looking to increase traffic from search engines, specifically Google, should be very happy. SimilarWeb released numbers related to the top 20 media sites that saw an increase in site … Read the whole story
Nuance Communications said Thursday it has signed an agreement to acquire TouchCommerce for $215 million in a combination of cash and stock to strengthen … Read the whole story
The number of Programmatic Direct deals on DoubleClick AdExchange tripled in 2015, with the rate of growth on mobile far outpacing desktop. Google saw … Read the whole story
Live at Comic-Con Wednesday night, Google and Paramount Pictures tested the concept of "instant video ads," where a brand can shoot and edit a … Read the whole story
The company said that it would combine its existing Forward Media with FullSIX, which it acquired last year to form the new offering, effective … Read the whole story
Telecharge, the official ticketing agency for most of New York City's theatres, wanted to connect closely with patrons from the dozens of Broadway shows … Read the whole story
Beacons are helping shoppers find what they want. The beacons installed at retailers and restaurants in one of the earliest and wide-spread deployments are … Read the whole story
There is some research, and a lot of loose talk, about the so-called ad-tech tax. The term suggests that selling advertising with technology has … Read the whole story