Search & Performance Marketing Daily
Thursday, July 21, 2016
  • Nuance Acquires TouchCommerce For $215 Million

    Nuance Communications said Thursday it has signed an agreement to acquire TouchCommerce for $215 million in a combination of cash and stock to strengthen … Read the whole story

  • Google Releases Numbers On Programmatic Direct Deals: Mobile Skyrockets

    The number of Programmatic Direct deals on DoubleClick AdExchange tripled in 2015, with the rate of growth on mobile far outpacing desktop. Google saw … Read the whole story

  • Google, Paramount Test Instant Video Ads At Comic-Con

    Live at Comic-Con Wednesday night, Google and Paramount Pictures tested the concept of "instant video ads," where a brand can shoot and edit a … Read the whole story

  • Havas Group Launches New Media Agency Network

    The company said that it would combine its existing Forward Media with FullSIX, which it acquired last year to form the new offering, effective … Read the whole story

  • Broadway Gets A Standing Ovation From Retargeting

    Telecharge, the official ticketing agency for most of New York City's theatres, wanted to connect closely with patrons from the dozens of Broadway shows … Read the whole story

  • Beacons On Regent Street: Location, Relevancy Drive 48% To Use More Than Twice A Month

    Beacons are helping shoppers find what they want. The beacons installed at retailers and restaurants in one of the earliest and wide-spread deployments are … Read the whole story

  • The Ad-Tech Tax

    There is some research, and a lot of loose talk, about the so-called ad-tech tax. The term suggests that selling advertising with technology has … Read the whole story