SearchBlog
When Verizon and Yahoo finally announced Monday morning they had made a deal, many of the secrets advertisers had been waiting to learn escaped like a tightly wound jack-in-the-box being … Read the whole story
Verizon bought Yahoo's core assets for billions, but analysts and industry insiders can't seem to agree on which company got the better deal from … Read the whole story
- COMMENTARY
While Microsoft (finally) built up its cloud business and Google took over the world with search, Yahoo stood pat on content. Lots and lots … Read the whole story
Intel has signed on three YouTube influencers to "unbox" the story of their commitment to using only conflict-free alternative minerals to make their processors. Read the whole story
- COMMENTARY
How is the mobile revolution reshaping search, shopping, and customer relationship management? That's a big question, of course, but some new findings from Hitwise … Read the whole story
Verizon Communications will announce Monday its intent to acquire Yahoo's core assets -- including its search, video and mobile advertising businesses. The move will … Read the whole story
- COMMENTARY
Anyone who has spent time in direct marketing for a brand knows there is no such thing as incremental budget. It's a world of … Read the whole story
YP (formerly YellowPages), has announced the release of an audience-tracking product, called Audience Cartography, which provides heat maps of a mobile audiences' physical locations. … Read the whole story
COMMENTARYEighty-eight percent of Fortune 500 companies that were around in 1955 no longer exist today. Industries get disrupted. How's that working out for advertising? … Read the whole story
- COMMENTARY
Facebook is serious about going after video consumption, and it has to be. Luring TV ad dollars to the platform is essential for Facebook's … Read the whole story
- COMMENTARY
Last week, I was traveling and missed late-night reactions to the Republication Convention. So I turned to the trusted Interweb to catch up with … Read the whole story
