Facebook will put a stronger emphasis on search services as it looks to earn a profit by connecting consumers with businesses and publishers. Read the whole story
Alphabet, Google's parent company, reported second-quarter 2016 earnings Thursday that beat analysts' expectations, but the cost per click (CPC) declined on Google-owned Web sites, … Read the whole story
Baidu, China's major search engine, made a push to strengthen its global footprint Thursday through a partnership with U.S.-based mobile marketing company TUNE. Read the whole story
During Facebook's second-quarter earnings call with analysts and investors Wednesday, CEO Mark Zuckerberg called out three stages of the strategy. Read the whole story
Click-to-call commerce is influencing more than $1 trillion in U.S. consumer spending, according to a report released Wednesday. Read the whole story
Dentsu Aegis' Carat, GroupM's MediaCom and Publicis' Zenith ranked as the top three media shops clients are most likely to work with if they … Read the whole story
Marketers strive to understand interests, needs and expectations of people that use Facebook and Instagram to plan their media spend, but measuring the effectiveness … Read the whole story