SearchBlog
by Laurie Sullivan, Staff Writer
Satisfaction and perspective are subjective. What makes me aware or satisfies my needs might not satisfy yours, so it was interesting to read the comments sparked by Monday's "SearchBlog." Read the whole story
by Laurie Sullivan
The investment firm Stagwell Group has acquired a majority stake in performance marketing firm PMX Agency, which recently rebranded by pulling together its two … Read the whole story
COMMENTARY
by Aaron Baar, Staff Writer
In an audit evaluating data from 100,000 Web sites, SEMrush found half had duplicate content and nearly as many (45%) had image optimization issues. … Read the whole story
by Laurie Sullivan
Yahoo does not have plans to lay off any employees from now through the close of its $4.83 billion Verizon deal, expected to become … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Fellow Spinner Cory Treffiletti told you last week that data without context is noise. Absolutely right. I want to continue that conversation, because it's … Read the whole story
by Tanya Gazdik
"Cross-platform planning and execution across all touchpoints is the key to achieving next-level marketing ROI," Millward Brown's Aaron Peterson tells "Marketing Daily" Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
New research from IDC suggests that Google is losing its grip on the tablet market as its Android vendor list contracts, and -- hedging … Read the whole story
by Joe Mandese
WPP's GroupM unit this morning issued a downward revision for 2016 worldwide ad estimates and forecast an equally tepid outlook for 2017. Despite a … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Apple's new operating system, iOS10, will prevent ad networks from using iPhones' and iPads' advertising identifiers to collect data across apps, if users activate … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
47% of the practitioners surveyed said people-based marketing was extremely important, followed by the ability to identify users across channels and devices (44%) and … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
If the price is right, consumers may swarm toward buying a wearable device. While many consumers already own wearables like fitness trackers and smartwatches, … Read the whole story