SearchBlog
by Laurie Sullivan, Staff Writer
Shopping with mom for back-to-school clothes usually ended up in my favor, but there were frequent disagreements on what I could wear and how much she would spend for my … Read the whole story
by Laurie Sullivan
Rob Garner's passion for content recently landed him at iProspect as director of content services for North America, where he will combine social and … Read the whole story
COMMENTARY
by David Grow, Op-Ed Contributor
Negative keywords can reduce costs when marketers optimize their account performance by limiting the ads served for irrelevant searches. The second part to this … Read the whole story
by Laurie Sullivan
Zeta Interactive, the data-driven marketing company founded by John Sculley and David Steinberg, announced Thursday the acquisition of Acxiom's email services unit, Acxiom Impact. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Spot.IM has closed a Series A funding round worth $13 million to build out its platform. The technology gives visitors to sites like News … Read the whole story
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by Ben Frederick
Clickbait titles, according to Facebook, can be classified by two criteria-withholding necessary information and misleading reader expectations. Those pages that continue to post clickbait-style … Read the whole story
COMMENTARY
by Ted McConnell, Featured Contributor
The ultimate fate of Yahoo, or its pieces, will be the subject of a lot of speculation. But in the meantime, it seems appropriate … Read the whole story
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by Gavin O'Malley
Continuing to court small businesses, Facebook is adding new Page sections, including one that will help service providers show off a list of their … Read the whole story
COMMENTARY
by Tom Desaulniers, Op-Ed Contributor
In today's complex marketplace, attracting consumers is getting harder across the various types of available media-including mobile. Many mobile marketers have started the search … Read the whole story
by Joe Mandese
The Association of National Advertisers this morning called on the 4A's to "publicly clarify" its position on the ANA's recent media-buying transparency recommendations, and … Read the whole story
by Steve McClellan
C-K will lead the organization's global brand marketing and communications effective immediately. AR New York was the incumbent. Read the whole story