Shopping with mom for back-to-school clothes usually ended up in my favor, but there were frequent disagreements on what I could wear and how much she would spend for my … Read the whole story
Rob Garner's passion for content recently landed him at iProspect as director of content services for North America, where he will combine social and … Read the whole story
Negative keywords can reduce costs when marketers optimize their account performance by limiting the ads served for irrelevant searches. The second part to this … Read the whole story
Zeta Interactive, the data-driven marketing company founded by John Sculley and David Steinberg, announced Thursday the acquisition of Acxiom's email services unit, Acxiom Impact. Read the whole story
Spot.IM has closed a Series A funding round worth $13 million to build out its platform. The technology gives visitors to sites like News … Read the whole story
Clickbait titles, according to Facebook, can be classified by two criteria-withholding necessary information and misleading reader expectations. Those pages that continue to post clickbait-style … Read the whole story
The ultimate fate of Yahoo, or its pieces, will be the subject of a lot of speculation. But in the meantime, it seems appropriate … Read the whole story
Continuing to court small businesses, Facebook is adding new Page sections, including one that will help service providers show off a list of their … Read the whole story
In today's complex marketplace, attracting consumers is getting harder across the various types of available media-including mobile. Many mobile marketers have started the search … Read the whole story
The Association of National Advertisers this morning called on the 4A's to "publicly clarify" its position on the ANA's recent media-buying transparency recommendations, and … Read the whole story
C-K will lead the organization's global brand marketing and communications effective immediately. AR New York was the incumbent. Read the whole story