SearchBlog
by Laurie Sullivan, Staff Writer
Brands have their own torch to carry -- the one consumers pass from seeing a search ad to making a purchase. What are people searching for on their mobile devices … Read the whole story
by Laurie Sullivan
A flurry of data released Monday gives marketers insight into where Olympic TV sponsors and others fall short when making the connection with consumers … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Last week Facebook retaliated against ad blockers by launching an ad-block blocker. This happened on Aug. 9, and by Aug. 11, the good folks … Read the whole story
by Laurie Sullivan
AOL's resident digital profit David Shing talked with "Search Marketing Daily" during a recent trip to Los Angeles about the trends that brands and … Read the whole story
COMMENTARY
by Armando Rodriguez, Columnist
It's no secret that the advertising business is being revolutionized by data and technology. However, data is not just a matter of gathering information. … Read the whole story
by Laurie Sullivan
Despite reports that TV viewership of the 2016 Rio Olympics opening ceremony fell short of historic numbers, Google set out to determine whether the … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Bluetext, a digital marketing firm, is finding that there is a window of opportunity to serve business-to-business clients with virtual reality video projects. They're … Read the whole story
by Jess Nelson
Workday and IBM have agreed to a multi-year strategic partnership to collaborate on cloud testing and development, IBM announced on Monday. Read the whole story