SearchBlog
by Laurie Sullivan, Staff Writer
Microsoft will rebrand Bing Rewards into Microsoft Rewards in an effort to broaden the program and gain a better understanding of how individuals browse, view and use its products and … Read the whole story
by Laurie Sullivan
"The Daily Beast" has become increasingly focused on journalism and mapping out the delivery of news articles and content based on audience behavior that … Read the whole story
COMMENTARY
by John Douglas, Op-Ed Contributor
With a clear definition of a viewable impression in hand, it's time for viewability technology standardization. Advertising needs viewability that is consistent, comprehensive, and … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
"Privacy fundamentalists should not prevent those who are willing to give up data on their browsing habits from doing so," the Information Technology and … Read the whole story
by Laurie Sullivan
Google introduced three new features for AdWords Express Wednesday for small, local and first-time advertisers -- Ad Scheduling, Map Actions, and Verified Calls for … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
The Foundry, Time Inc.'s content studio, boasts a real-time advantage that helps inform creative development. Read the whole story
COMMENTARY
by Gary Holmes, Op-Ed Contributor
I recently received a message from Amazon urging me to watch its video programming, which is included in my Amazon Prime membership. That certainly … Read the whole story