If there's any doubt that brands and retailers are moving more of their advertising and marketing budgets to digital advertising, tune into a few second-quarter earnings calls. Read the whole story
About a third of native ad placements fail to comply with federal disclosure guidelines, according to an analysis by Polar, a native advertising developer. … Read the whole story
The recent crackdown on influencer content and native advertising disclosures is not all that surprising. It a typical response to the burgeoning changes in … Read the whole story
Mayur Gupta, SVP in charge of digital at Healthgrades, discusses how it parses data and measures channel performance to help both patients and hospitals. Read the whole story
If you're an advertiser, the CLIO Awards should be a familiar name. Honoring innovation and creative excellence in the industry, the CLIO Awards make … Read the whole story
You create a great email program,optimizing creative, timing and targeting. The recipient finds it interesting and clicks through to the Web site. Touchdown! Or … Read the whole story
Making a connection with a brand through an emotional television ad and online video does more than make people feel better about the brand. … Read the whole story
Computers learning human languages through machine-learning algorithms will also learn human biases, according to research from computer scientists at Princeton. In fact, search engines … Read the whole story