Bots -- which some estimate make up about 46% of Web traffic -- scrape the Web for whatever bits of content they are programmed to find, often mimicking human behavior. … Read the whole story
Google's new feature, which allows users to search for content inside of apps on mobile phones running the Android operating system, should change the … Read the whole story
The emerging channel known as calendar-based digital marketing proved very lucrative for COPA in the United States, but it meant using technology that would … Read the whole story
Google now allows publishers to push breaking news to search results in real-time. The pilot accepts a variety of content and video, according to … Read the whole story
It turns out that conversions are highest at the weekends when we're all still checking phones, but fewer brands are reaching out. Read the whole story
Twitter said Tuesday it would share a percentage of the ad revenue gained from videos created by individual users in the United States that … Read the whole story
Since Google commands so much clout at the search level, they will rule in programmatic advertising, right? Not so fast - there's an increasing … Read the whole story
The pin-sharing platform is inviting advertisers with a confirmed Web site to target users who have shown interest in their Pins. That includes saving … Read the whole story
Global data provider Equifax announced that its IXI Services unit and Adobe have teamed up to make IXI's Digital Targeting Segments available as a … Read the whole story
According to a new study over a 20-month period to determine what makes a pitch successful (whether or not an editor responded to the … Read the whole story
Back-to-school shopping, another annual benchmark for the magnitude of mobile commerce, is just about over for many parents, so the final tallies are just … Read the whole story