SearchBlog
by Laurie Sullivan, Staff Writer
Proposed European Union legislation could give publishers new rights to charge Google, Bing, Yahoo and Facebook along with other news and content aggregators when they post snippets of news in … Read the whole story
-
by Laurie Sullivan
Google announced the acquisition Thursday of Apigee for $625 million. Along with the deal came a host of relationships with brands such as Burberry, … Read the whole story
-
by Laurie Sullivan
ClickZ, known for its editorial coverage and conference events around search and social advertising, has shuttered its events business -- ClickZ Live -- in … Read the whole story
-
by Laurie Sullivan
Advertisers are increasingly moving toward a focus on consumer behavior that creates an emotional response and away from targeting by characteristics, according to global … Read the whole story
by Steve McClellan
The 17-year-old Stickyeyes Group includes Stickyeyes and Zazzle Media, providing SEO, paid search, digital PR, content and social media services. Terms weren't disclosed, but … Read the whole story
by Joe Mandese
Want a break from the uber-serious world of real-time programmatic media technology? Check out this hilarious vignette on the strategy and execution behind Google … Read the whole story
by Wendy Davis
The Federal Trade Commission should investigate Flat Tummy Tea and other advertisers for allegedly paying "influencers" to endorse products on Instagram, watchdogs say. Read the whole story
by Wendy Davis
Lawmakers in Nashville preliminarily approved a measure that would make it easier for Google Fiber to offer Gigabit broadband service in the city. Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
U.S. marketers reported record levels of confidence in the practice of data-driven marketing (DDM) and its prospects for growth following the second quarter of … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Now you see it, now you don't. Yep, ahead of its official launch, Apple mistakenly tweeted out the iPhone 7's sexiest specifications, on Wednesday. … Read the whole story
COMMENTARY
by Jeremy Ostermiller, Op-Ed Contributor
Advertiser-side companies have better tools to understand video inventory than publishers do. So publishers need to concentrate on metrics that really tell the tale. Read the whole story
COMMENTARY
by Lee Vann, Columnist
Last month, CPG giant and the world's largest advertiser Procter & Gamble declared that they would buy highly targeted Facebook ads less often. P&G … Read the whole story