SearchBlog
by Laurie Sullivan, Staff Writer
Fragmentation is the biggest change and challenge in marketing today, according to David Rodnitzky, CEO at 3Q Digital. He says brands should expect an increasing amount of fragmentation through
connected … Read the whole story
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by Laurie Sullivan
SteelHouse began rolling out a suite of tools Monday that lets advertisers build ads based on templates that can publish through various networks in … Read the whole story
COMMENTARY
by Paige DiPrete, Scott Gillum
As they have built their Marketing Cloud, Oracle and others have invested mightily in making acquisitions to fill solution gaps in functional areas. Unfortunately … Read the whole story
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by Laurie Sullivan
Publishers Clearing House (PCH), best known for its surprise sweepstakes prizes, has rebranded its ad tech business from Liquid to PCH/Media, effective Tuesday. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Marketers may be warming up to multi-channel attribution, but they're not yet getting much out of the iteration known as algorithmic attribution. Read the whole story
by Steve McClellan
Global advertising expenditure will grow 4.4% this year to reach $539 billion -- ahead of the 4.1% previously forecast in June, the media agency … Read the whole story