Fragmentation is the biggest change and challenge in marketing today, according to David Rodnitzky, CEO at 3Q Digital. He says brands should expect an increasing amount of fragmentation through connected … Read the whole story
SteelHouse began rolling out a suite of tools Monday that lets advertisers build ads based on templates that can publish through various networks in … Read the whole story
As they have built their Marketing Cloud, Oracle and others have invested mightily in making acquisitions to fill solution gaps in functional areas. Unfortunately … Read the whole story
Publishers Clearing House (PCH), best known for its surprise sweepstakes prizes, has rebranded its ad tech business from Liquid to PCH/Media, effective Tuesday. Read the whole story
Marketers may be warming up to multi-channel attribution, but they're not yet getting much out of the iteration known as algorithmic attribution. Read the whole story
Global advertising expenditure will grow 4.4% this year to reach $539 billion -- ahead of the 4.1% previously forecast in June, the media agency … Read the whole story