Considering the importance of customer experience, even in search engine advertising and marketing, how should marketers view the future? And how does the customer experience fit in? Read the whole story
Google released the next generation of Universal App Campaigns along with a new TrueView ad format for YouTube, once again turning the focus Wednesday … Read the whole story
The simple shopping habits before smartphones typically involved a lot of searching at home and shopping in stores. A consumer could have been searching … Read the whole story
VisualDNA, a marketing technology company that combines the science of psychology with data technology, announced the launch of Audiences With Personality, a product designed … Read the whole story
New York Attorney General Eric Schneiderman sanctioned four companies for allegedly violating a federal law by allowing their sites' young visitors to be tracked … Read the whole story
Content discovery platform Outbrain announced a partnership with Bombora, a provider of B2B demographic and intent data that's designed to offer more granular targeting … Read the whole story
The FCC's broadband privacy proposal "would create unnecessary and inconsistent privacy regulations that would undercut the vibrant online ecosystem," a coalition of major ad … Read the whole story