SearchBlog
by Laurie Sullivan, Staff Writer
Programmatic is not the shiny object in every campaign strategy. Despite the hype surrounding programmatic, more than 50% of advertisers still do not include it in their media-buying strategy. Among … Read the whole story
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by Laurie Sullivan
Yahoo has announced search retargeting through its Gemini native ad inventory in the United States, allowing advertisers to reach potential customers without first having … Read the whole story
COMMENTARY
by Neil Ackerman, Columnist
Those of us in the consumer packaged goods space know the power of the impulse purchase. When shoppers stand at the check-out counter the … Read the whole story
by Laurie Sullivan
Heineken has an always-on search strategy, even when buying display ads. Not just the paid ad kind running on Google, Bing and Yahoo, but … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Mobile apps have been holding their own in the world of shopping, but consumers are doing a lot more than that with apps. More … Read the whole story
by Joe Mandese
At a time when the field of conversational marketing is heating up on Madison Avenue, Google officially launched its latest entry into the field: … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
We have become accustomed to it in digital display, but aren't email inboxes a step too far for dumb retargetting? Read the whole story
by Sarah Mahoney
Shopping online has given people more control -- and they like it. Some 66% prefer "a self-directed shopping journey." "Retailers' ability to influence that … Read the whole story
COMMENTARY
by John Motavalli, Columnist
Mode Media suddenly shut down last week without Germany's Hubert Burda Media actually explaining what happened. It's starting to look like programmatic is killing … Read the whole story
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by Tobi Elkin
While marketers and agencies are committed to leveraging data throughout their businesses, the findings of a new whitepaper indicate that a lack of talent … Read the whole story