Amazon maintains its lead over search engines when it comes to consumers deciding where to make that first search for products. A study released … Read the whole story

Drawing customers to your site is half the battle. The other half is helping them out once they get there. Read the whole story

Some 48% of shoppers participating in a study released Tuesday say the ability to easily search and find products on a retailer's Web site … Read the whole story

The two-year lag between Yahoo's data breach and the company's disclosure of the hack is "unacceptable," six Democratic lawmakers say in a letter to … Read the whole story

Siding with the FTC, a federal appellate court ruled that the affiliate marketing company LeadClick is responsible for fake news sites that promoted weight-loss … Read the whole story

Hoping to get ad buyers and sellers on the same page, the DMA on Tuesday unveiled a "cross-device identity solutions RFI template." The "exposure … Read the whole story

On the topic of attribution, marketing mix modeling didn't get much love from the pros at OMMA Programmatic, on Tuesday. "For traditional marketers, you … Read the whole story

IBM Watson has recently made a foray into consumer marketing, including initial relationships with Campbell's, Unilever, GSK and Toyota among others. At IAB MIXX … Read the whole story

Google can't shake a privacy lawsuit alleging that it unlawfully scans Gmail messages. Read the whole story