The U.S. presidential debates Monday night created the perfect second-screen scenario for fact-checking as Democratic presidential nominee Hillary Clinton continually urged viewers to fact-check through phrases like "I hope the … Read the whole story
Amazon maintains its lead over search engines when it comes to consumers deciding where to make that first search for products. A study released … Read the whole story
Drawing customers to your site is half the battle. The other half is helping them out once they get there. Read the whole story
Some 48% of shoppers participating in a study released Tuesday say the ability to easily search and find products on a retailer's Web site … Read the whole story
The two-year lag between Yahoo's data breach and the company's disclosure of the hack is "unacceptable," six Democratic lawmakers say in a letter to … Read the whole story
Siding with the FTC, a federal appellate court ruled that the affiliate marketing company LeadClick is responsible for fake news sites that promoted weight-loss … Read the whole story
Hoping to get ad buyers and sellers on the same page, the DMA on Tuesday unveiled a "cross-device identity solutions RFI template." The "exposure … Read the whole story
While the industry can effectively develop messages for TV and traditional media, it is trying to figure out how to tell better stories in … Read the whole story
On the topic of attribution, marketing mix modeling didn't get much love from the pros at OMMA Programmatic, on Tuesday. "For traditional marketers, you … Read the whole story
IBM Watson has recently made a foray into consumer marketing, including initial relationships with Campbell's, Unilever, GSK and Toyota among others. At IAB MIXX … Read the whole story
Google can't shake a privacy lawsuit alleging that it unlawfully scans Gmail messages. Read the whole story
An unintended consequence of the consumer data privacy discussion is that it's beginning to raise questions for some of the oldest and most established … Read the whole story