SearchBlog
by Laurie Sullivan, Staff Writer
Marketers are willing to open their pockets and trust Google, Bing, and Yahoo to charge the appropriate cost per click while protecting their brand search term, but this year they … Read the whole story
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by Laurie Sullivan
In a turn of events intended to protect consumers by allowing them to keep searches private, Google has added an "incognito" mode in its … Read the whole story
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by Laurie Sullivan
A lack of standards, and less reliance upon them, could stifle advancements in advertising as the industry undergoes a huge transformation in the next … Read the whole story
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by Gavin O'Malley
The new YouTube app features a simpler interface and is designed to be offline first -- and to work even when there's little to … Read the whole story
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by Tobi Elkin
Industry consolidation, the importance of data, ongoing tech and platform integrations, programmatic direct deals, and native advertising were highlighted as trends during a Wednesday … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The Internet of Things involves connecting countless devices of varying type and degrees Available C, ultimately leading to a new marketing environment with consumers … Read the whole story
COMMENTARY
by John Motavalli, Columnist
The announcement that 27 big media brands will work with a cooperative digital advertising marketplace named TrustX should not be a surprise. We think … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Abandoned shopping cart retargeting emails are the most successful automated messages that a marketer can program in, but make sure they stick to what … Read the whole story