Fantasy sports fans may claim a touchdown at the news of a niche search engine that provides stats and analysis to make it easier for players to create winning starting … Read the whole story
Five tech titans -- Amazon, DeepMind/Google, Facebook, IBM and Microsoft -- have formed a coalition to educate advertisers and consumers on the ongoing development … Read the whole story
The future of brand advertising and targeting resides in data, but too many companies still struggle with learning how to use it. That topic … Read the whole story
Thought leadership is the new innovation for 2017. At Spotify, it comes from three women who head up major roles in advertising and marketing, … Read the whole story
As promised over the summer, Apple is officially adding Search Ads to its App Store. Funds permitting, that means developers now have a simple … Read the whole story
YouTube has appointed former Warner Music Group Chairman and CEO Lyor Cohen as its global head of music. The move shows how serious Google … Read the whole story
Sourepoint delivers messages to ad-blockers and presents them with various options to gain access to content while compensating publishers appropriately. Read the whole story
Google's cloud-based services are rebranding Google Cloud, the Silicon Valley technology giant announced Thursday. Read the whole story
I have written previous articles about how marketers should be testing, learning and quickly iterating on platforms like Snapchat and Instagram to tell their … Read the whole story
Ad company Turn is urging a federal appellate court to leave in place an order sending a lawsuit over mobile tracking to arbitration. Read the whole story
Although agency executives generally agree that the goal of using virtual reality is immersion that engages consumers, there seems to be uncertainty on the … Read the whole story
The advertising ecosystem has evolved rapidly in a really short period of time. It's transformed from an opaque landscape of automated display executions to … Read the whole story