The amount of content and the demand for attention from brands continues to rise. The biggest issue is that just 5% of that branded content garners 90% of total consumer … Read the whole story
Investors may be relieved that Google reportedly passed on making a bid for Twitter, but marketers at brands certainly don't think that way. Read the whole story
Some of the advertising within the Internet of Things is going ambient. With billions of Internet-connected sensors, marketers will have much better insights into … Read the whole story
Nearly half of individuals browsing the Web do so on more than one type of device -- and of those who search, nearly four … Read the whole story
Faced with intense criticism by broadband providers, FCC Chairman Tom Wheeler has tweaked proposed privacy rules. But at first glance, the new proposal doesn't … Read the whole story
Information about a Made By Google store surfaced on the Web, providing directions to a location in New York. Within the URL, the word … Read the whole story
Apparently IBM experimented with Watson, its cognitive computing platform, to see if it could help Big Blue better manage its approximately $53 million online … Read the whole story
With money to burn, Facebook is betting its future on virtual reality, and made this pretty clear when it dropped $2 billion on Oculus … Read the whole story
Data analytics revenue is predicted to grow from $130.1 billion in 2016 to more than $203 billion in 2020, according to an IDC report … Read the whole story