SearchBlog
by Laurie Sullivan, Staff Writer
Gary Illyes, who works on ranking and various SEO policies and processes at Google, confirmed that the real-time spam algorithm Penguin 4.0 has completely rolled out. The algorithm was introduced … Read the whole story
by Laurie Sullivan
A filing from the Media Rating Council (MRC) surfaced on the Web earlier this week describing the accreditation suspension status of Google DoubleClick for … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Playboy, long too risque for easily-shocked tech platforms, will soon be available at both Apple's iTunes Store and Google Play, thanks to its well-publicized … Read the whole story
by Laurie Sullivan
Google Trends data shows that American voters are not happy with either Democratic presidential candidate Hillary Clinton or Republican presidential candidate Donald Trump, as … Read the whole story
COMMENTARY
by Ted McConnell, Featured Contributor
Earlier this month, OMD's Julie Fleischer and Neustar's Steven Wolfe Pereira poked at data integrity issues during a Chicago conference, creating some timely swirl … Read the whole story
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by Gavin O'Malley
Continuing to grow its ad-targeting options, Pinterest is now inviting brands to create campaigns based on users' interactions with their Pins. Now, brands can … Read the whole story
by Wendy Davis
Companies that collect data from one computer, like a laptop, in order to serve ads to a different gadget, like a smartphone, must comply … Read the whole story
COMMENTARY
by Joe Mandese
The good news is that since posting an "editor's note" on Monday inviting nominations for our annual Agency of the Year Awards I received … Read the whole story
by Philip Rosenstein
AOL and Integral Ad Science (IAS) announced on Thursday an expansion of its two-year relationship, with AOL integrating IAS pre-bid viewability targeting into its … Read the whole story
COMMENTARY
by Eswar Priyadarshan
Connected devices like Amazon's Alexa are training us to interact with the Internet of Things to do things like play music and set the … Read the whole story
COMMENTARY
by Az Ahmed, Op-Ed Contributor
Not all consumers will be interested in your daily posts -- but as an advertising channel, social media is very hard to beat. Read the whole story