Target, Wal-Mart, and JC Penney in aggregate spent more than $33 million in paid-search ads and another $9 million on product listing ads between October and December 2015. Also on … Read the whole story
Google's shift toward mobile-first indexing, which the company hinted at last year, will finally come to fruition. Now the company will index mobile content … Read the whole story
Marketers will be expected to have search skills as well as knowledge of data tracking, demand generation, mobile optimization, and cross-channel attribution, according to … Read the whole story
Pinterest is holding its own in the social media and commerce space, and has grown to more than 150 million users -- up from … Read the whole story
Earlier this week, MediaPost announced it is inviting nominations for our annual "Agency of the Year" awards. Today, I'd like to invite readers to … Read the whole story
A Columbia's journalism school scholar looks at how tech writers' jobs have changed as the questions have changed. The same thing must be true … Read the whole story
Consumers spend an overwhelming amount of time in environments where brands are not always welcome. As good as the ad experiences are on Facebook, … Read the whole story