Who are the supershoppers, and how do marketers reach them? Customers need to research and be willing to purchase from retailers or online stores they had not bought from before. … Read the whole story
adMarketplace announced on Wednesday the addition of several new partners to help advertisers find consumers seeking information, products and services outside of traditional search … Read the whole story
The Direct Marketing Association (DMA) this week at &THEN in Los Angeles began rallying the industry to develop new guidelines specifically for retail stores. Read the whole story
Google has offered a survey product since 2012, but the latest version announced Wednesday integrates with its Analytics 360 Suite and allows marketers to … Read the whole story
Internet service providers should be subject to tough privacy standards because they pose a greater threat than other companies, according to expert Paul Ohm. Read the whole story
Yahoo, which expects to hand its advertising business to Verizon Communications soon, reported Tuesday that based on GAAP accounting practices in the third quarter, … Read the whole story
The ad industry is stepping up its fight against proposed privacy rules that would restrict broadband providers' ability to use data about subscribers' Web … Read the whole story
Google is starting up a new cost-conscious TV service -- a "skinny" bundle of TV networks, called "Unplugged." CBS is one of the first … Read the whole story
Or Shani, CEO and founder of Adgorithms,created an artificial intelligence-based marketing system he calls Albert (for Albert Einstein), leveraging A.I. to break through the … Read the whole story
In a bid to increase the relevance of ads delivered to consumers across desktop and mobile, the IAB Tech Lab on Wednesday released the … Read the whole story
Without undermining or understating the power of video, for mobile games, there is a new impactful format that cannot be ignored - playable game … Read the whole story
Millennials -- those born between 1981 and 1995 -- spend 32 minutes a day searching for content. Research says 55% of U.S. Millennials would … Read the whole story
More than a third (35%) of the list are digital technology, social networking brands, or brands that facilitate digital tech or social networking. That … Read the whole story
In August, the FTC alleged that contact lens retailer 1-800Contacts violated antitrust laws by restricting rivals' search ads. Now, consumers are pursuing class-action complaints … Read the whole story