SearchBlog
by Laurie Sullivan, Staff Writer
The combination of search, paid search and radio brings an interesting ad-targeting opportunity for national advertisers to reach a local audience based on the listener's location and taste in music … Read the whole story
by Laurie Sullivan
Despite a slow and difficult climb for Microsoft, its search engine Bing grew advertising revenue -- excluding traffic acquisition costs -- by 9% during … Read the whole story
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by Laurie Sullivan
Perhaps that's one reason for the realignment that shows up in the quarterly digital marketing report IgnitionOne publishes each quarter. Search spend continues to … Read the whole story
by Joe Mandese
The U.S. advertising marketplace grew only modestly in September -- which nonetheless signals a healthy expansion, considering that it is posting off an August … Read the whole story
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by Jess Nelson
Gmail has begun to implement support for responsive design for some clients, but it's in the midst of the transition and the rollout is … Read the whole story
COMMENTARY
by Mark Bradbury, Columnist
Older consumers are disproportionately skeptical of marketing, believing that marketers either don't understand them or ignore them altogether. A recent study indicated that fewer … Read the whole story
COMMENTARY
by Maria Bailey, Columnist
It's that time again when brands are looking for the silver bullet that will drive holiday sales and help them meet their goals for … Read the whole story
COMMENTARY
by Greg Reilly, Columnist
Finding out that someone you love has been diagnosed with an illness is news that no one wants to receive. It is a moment … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Campaign for a Commercial-Free Childhood and other groups tell the FTC that some forms of digital ads, including "influencer marketing," are inherently deceptive when … Read the whole story