The combination of search, paid search and radio brings an interesting ad-targeting opportunity for national advertisers to reach a local audience based on the listener's location and taste in music … Read the whole story
Despite a slow and difficult climb for Microsoft, its search engine Bing grew advertising revenue -- excluding traffic acquisition costs -- by 9% during … Read the whole story
Perhaps that's one reason for the realignment that shows up in the quarterly digital marketing report IgnitionOne publishes each quarter. Search spend continues to … Read the whole story
The U.S. advertising marketplace grew only modestly in September -- which nonetheless signals a healthy expansion, considering that it is posting off an August … Read the whole story
Gmail has begun to implement support for responsive design for some clients, but it's in the midst of the transition and the rollout is … Read the whole story
Older consumers are disproportionately skeptical of marketing, believing that marketers either don't understand them or ignore them altogether. A recent study indicated that fewer … Read the whole story
It's that time again when brands are looking for the silver bullet that will drive holiday sales and help them meet their goals for … Read the whole story
Finding out that someone you love has been diagnosed with an illness is news that no one wants to receive. It is a moment … Read the whole story
Campaign for a Commercial-Free Childhood and other groups tell the FTC that some forms of digital ads, including "influencer marketing," are inherently deceptive when … Read the whole story