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Smaller companies master innovation more often than large ones -- but when small companies grow up it's important to remain rooted in an organizational structure that allows for innovation. Read the whole story
Tailored recommendations based on goals, guidance through bid and budget estimates, and the ability to set up ad extensions in the main campaign workflow … Read the whole story
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Marketers are hung up on cross-channel attribution. But they should be thinking about cross-device attribution, according to Zaius, a B2C solutions provider. Read the whole story
The latest controversy about Google's ad-targeting capabilities comes with a post from ProPublica that raises concerns about a policy change this past summer that … Read the whole story
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What if marketers aren't measuring the right things in the first place, and haven't been for a very long time? Read the whole story
Yieldbot, a marketplace for real-time consumer intent, named Emma Weisberg SVP, marketplace strategy, a newly created position. Read the whole story
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Campaign for a Commercial-Free Childhood and other groups tell the FTC that some forms of digital ads, including "influencer marketing," are inherently deceptive when … Read the whole story
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I'm sure I'm not the only one who views any complex travel planning with a mixture of stress and terror. As part of a … Read the whole story
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Last week, I wrote about the relative lack of attention to the creative output of agencies, who are paying too much attention to tech, … Read the whole story
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We can now technologically hook together systems powering paid (ad-tech) and owned (mar-tech) channels to deliver more relevant, seamless marketing experiences across these channels. … Read the whole story
