SearchBlog
Thanksgiving Day store closures and an increasing number of mobile searches with fewer clicks to purchase could make it an interesting holiday buying season this year. Read the whole story
BloomReach took a leap into content management Wednesday, announcing the acquisition of Hippo, which allows companies to manage apps and Web properties. Financial terms … Read the whole story
- COMMENTARY
Thanks in part to "extraordinary" mobile growth, local ad spending is looking strong, heading into 2017. Next year, in fact, total local ad revenues … Read the whole story
Despite all the access to data, marketers still struggle to see beyond their own walls, as few are currently able to leverage data that … Read the whole story
- COMMENTARY
IBM Marketing Cloud's annual report of email marketing benchmarks offers marketers open, click through, list churn and mobile metrics to help you see where … Read the whole story
Roku will become the first streaming platform to enable syndicated measurement of video advertising through a comScore platform. Building third-party measurement directly into the … Read the whole story
"It makes sense given how high ticket these items are," HookLogic's Erin Geoghegan tells us. "Shoppers are being influenced by the consumer electronics brand … Read the whole story
