Search & Performance Marketing Daily
Wednesday, October 26, 2016
  • BloomReach Acquires Hippo, Creates Content Management Business Unit

    BloomReach took a leap into content management Wednesday, announcing the acquisition of Hippo, which allows companies to manage apps and Web properties. Financial terms ... Read the whole story

  • 'Extraordinary' Mobile Growth Driving Local Ad Spending

    Thanks in part to "extraordinary" mobile growth, local ad spending is looking strong, heading into 2017. Next year, in fact, total local ad revenues ... Read the whole story

  • Conductor Wants To Help Marketers Make Sense Of Data

    Despite all the access to data, marketers still struggle to see beyond their own walls, as few are currently able to leverage data that ... Read the whole story

  • Seasonal Email Marketing Metrics From IBM

    IBM Marketing Cloud's annual report of email marketing benchmarks offers marketers open, click through, list churn and mobile metrics to help you see where ... Read the whole story

  • Roku, comScore To Deliver Video Ad Measurement Based On vCE

    Roku will become the first streaming platform to enable syndicated measurement of video advertising through a comScore platform. Building third-party measurement directly into the ... Read the whole story

  • CE Consideration Starts Before Going Online

    "It makes sense given how high ticket these items are," HookLogic's Erin Geoghegan tells us. "Shoppers are being influenced by the consumer electronics brand ... Read the whole story