The process allows brands to analyze each keyword to determine where the word would rank, why it would rank in that order, which companies also use the keyword and where … Read the whole story
Google has been testing a feature on mobile that allows consumers to verbally query the item at a nearby store and have multiple results … Read the whole story
The Direct Marketing Association (DMA) on Thursday announced that it will rebrand to the Data & Marketing Association. Read the whole story
Mobile devices will overtake desktop shopping visits to retail Web sites -- 53% vs. 47%, respectively -- during the holiday season as consumers search … Read the whole story
The FCC passed sweeping privacy rules on Thursday that prohibit broadband providers from drawing on data about subscribers' Web browsing activity and app usage … Read the whole story
Media researcher BIA/Kelsey says overall local media advertising will grow 2.4% to $148.8 billion. There will be 2.4% decline next year for traditional print … Read the whole story
Turner Sports and Google have teamed to create in-the-moment video ads to engage fans in near real-time. The ad blitz, delivered via a programmatic … Read the whole story
Wanna get the latest tech on your cv? It does nothing for the customer and wastes budget, but will make you look trendy and … Read the whole story
In this new dramatic series titled "Pure Genius," a "Silicon Valley tech titan" takes on the entire medical industry by establishing his own super-hospital … Read the whole story