SearchBlog
by Laurie Sullivan, Staff Writer
'Tis the season to do good. One company in particular continues to motivate Millennials to become "do-gooders" through social interactions to win concert tickets to see artists like Rihanna that … Read the whole story
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by Laurie Sullivan
Christopher Keenan, EVP of content production at Mattel, wants to create a different type of short-form content for brands like American Girl, Barbie, and … Read the whole story
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by Thom Forbes
More so than ever, the elusive consumer is a moving target if yesterday's Alphabet results are any indication. And since the Google parent's services … Read the whole story
by Laurie Sullivan
Alphabet on Thursday reported a record $22.4 billion in sales for the third quarter of 2016 ended September 30, with $19.8 billion of the … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
A London-based company has developed technology that tells marketers the revenue they're missing by ignoring to target a specific market segment. Read the whole story
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by Laurie Sullivan
Brands are doing a scary job of preparing their Web sites for increased mobile traffic, and according to findings from a recent study, the … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
Jonathan Bellack, Google's director, product management, offered an update on the company's shift to dynamic allocation exchange bidding, and discussed a new capability called … Read the whole story
by Laurie Sullivan
Google's Allo messaging app will send people on a "Stranger Things' scavenger hunt inspired by the fiction-horror Web television series on Netflix created by … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The realities are becoming more accessible to the market. We're talking virtual and augmented realities here, of course, and there are some recent indicators … Read the whole story
by Tobi Elkin
The Interactive Advertising Bureau announced on Friday that Dennis Buchheim will assume the newly created role of senior vice president, data and ad effectiveness, … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
"ANA is committed to seeing these rules undone, either by court challenges or action on Capitol Hill to reverse this extreme overreach by the … Read the whole story