'Tis the season to do good. One company in particular continues to motivate Millennials to become "do-gooders" through social interactions to win concert tickets to see artists like Rihanna that … Read the whole story
Christopher Keenan, EVP of content production at Mattel, wants to create a different type of short-form content for brands like American Girl, Barbie, and … Read the whole story
More so than ever, the elusive consumer is a moving target if yesterday's Alphabet results are any indication. And since the Google parent's services … Read the whole story
Alphabet on Thursday reported a record $22.4 billion in sales for the third quarter of 2016 ended September 30, with $19.8 billion of the … Read the whole story
A London-based company has developed technology that tells marketers the revenue they're missing by ignoring to target a specific market segment. Read the whole story
Brands are doing a scary job of preparing their Web sites for increased mobile traffic, and according to findings from a recent study, the … Read the whole story
Jonathan Bellack, Google's director, product management, offered an update on the company's shift to dynamic allocation exchange bidding, and discussed a new capability called … Read the whole story
Google's Allo messaging app will send people on a "Stranger Things' scavenger hunt inspired by the fiction-horror Web television series on Netflix created by … Read the whole story
The realities are becoming more accessible to the market. We're talking virtual and augmented realities here, of course, and there are some recent indicators … Read the whole story
The Interactive Advertising Bureau announced on Friday that Dennis Buchheim will assume the newly created role of senior vice president, data and ad effectiveness, … Read the whole story
"ANA is committed to seeing these rules undone, either by court challenges or action on Capitol Hill to reverse this extreme overreach by the … Read the whole story